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MAKING AUTHENTIC BRANDING ACCESSIBLE FOR QUEERPRENEURS AND QUEER ARTISTS

Do you think that branding is only for big companies? The fact is, businesses of all sizes need branding, but the cost for a full branding package ranges from $12,000 – $70,000+.

That’s why QueerFeels is making branding accessible to level the playing field for queer-owned businesses. Now, you can have what was once unattainable.

To make it even better, we’re not talking about just another branding in general, but authentic branding.

What QueerFeels is doing is rare. QueerFeels, through Cynthia, have proven to me that being authentic need not be at odds with finding true, measurable success. I'm seeing results in what others casually refer to as "engagement" that I couldn't allow myself to dream of in the past.

The information Cynthia gave me instantly resulted in more engagement. Without this month I would have continued to rely on social media and post content with little impact. Now I am feeling inspired and powerful as a voice!

Before QueerFeels, I didn’t have support to work with ideas about how to best market my work. I have struggled with selling my work. Now I feel confident that I will continue to have more success with my work.

What was missing before starting the work with QueerFeels and Cynthia, was a person who could see through my insecurities and help me find a way through to the other side. Cynthia held my hand and helped me see what was next and how to get there. Thank you, Cynthia, and thank you, Team QueerFeels!

Did You Know...

of surveyed consumers buy from brands that stand for a greater mission/purpose.*

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of surveyed consumers say the brands they buy make the world a better place.*

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of surveyed consumers say the brands they buy make the world a better person.*

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*Source: A 2021 study by Razorfish and VICE Media Group

INTRODUCING

Authentic Branding:

Communicating the authentic identity of your business in a way that can powerfully connect with your target audience and automatically sets you apart from your competitors.

Why Authentic Branding Is Important Especially for the Queer Community

Because authentic branding makes it easier for the members of the community to support each other. So, it helps generate a sense of community and strengthens connection.

Because the queer community highly values having a safe space and knowing that a brand is from within the community can really help foster that — a business that welcomes them.

Because not making queerness part of the brand makes lack of visibility issues worse. Representation matters and authentic branding is how businesses can help uplift the community.

What Makes Authentic Branding Different?

Authentic branding asks different questions because authenticity is always the highest value it uphold. Everything that’s included in the branding must feel right and true because it’s the identity of the company. Just like how we as queer people have fought for freedom to be who we truly are, our businesses deserve the same freedom of expression.

~~How should I be seen?~~ How do I want to show up so it can feel right?

~~What can make me different?~~ How to express my difference?

~~How do I reach my target audience?~~ How do I attract the right people to be part of my audience?

~~What’s the latest trends I should jump on?~~ What trends do my target audience care about?

QueerFeels' Mission

We are turning our dreams into a mission by creating a place that can connect, empower, and celebrate each other’s queerness in the hope of helping solve the lack visibility issues.

One of the most essential element needed to do all of the above is authentic branding. Without having a strong branding, businesses can’t communicate who they really are.

The problem is, branding had always been an unattainable luxury, until now. With authentic branding, queer-owned businesses can show up and strengthen representation, instead of just existing.

So, join us in this mission! Together, we can uplift our community and show the world what is actually possible when we unite in support of one another.

Discover Your Authentic Branding

Book your free one-hour call with us to get a quote! We’ll dive deep into what makes your business authentic. For example:

Who is your target audience that can connect deeply with your brand?
What is your brand story that can attract the right type of audience?
What are your mission, vision, and values that fuel your business?
How do you describe your business so your audience can understand it easily?
Who are your competitors and why your audience should choose you instead of them?
What are your brand's voice, personality, and messaging?
What problems or pain points do you solve and how?